Episodes

EP 110: What is brand strategy? How do you craft it? And most importantly, how do we ensure our ideal clients are experiencing our brand in a consistent fashion that aligns with our vision? I'm here at WPPI23 in Las …

EP 109: Inflation is a real pain in the ass, but ultimately speaking, it has a relatively small impact when compared to another inflation that many of us are guilty of exercising; lifestyle inflation. While inflation may in...

EP 108: I recently came across a statement from another creative who said "If you are mentally weak, you should not freelance". So in today's episode, I'll unpack my thoughts on this statement and respond with why I think ...

EP 107: You know, the sneaky thing about getting caught up in busy work, is that it feels so productive because you are, in fact, tackling something important in your business. This task needs to get done. And the list …

EP 106: What is life like as an editorial photographer for a major news publication? Today I am sitting down with photographer, Dan MacMedan, to talk about his many years shooting for USA Today and his journey in freelance...

EP 105: If you ever want a fun question to ask other business owners, try asking them what their favorite tax write-off is. In this episode, I got to ask that question to a number of successful creatives at the …

EP 104: Have you ever asked a business owner "what is the best lesson you've ever learned?" It's a great question, and today I'm at the Noobie Photographer's conference asking entrepreneurs a slight variation of that questio...

EP 103: I am here at the Noobie Photographer's Conference in Chattanooga, Tennesee, picking the brains of professional photographers and business owners on what the best investment has been for them in their careers. Oftent...

EP 102: We're out on location! I am wrapping up here at the Noobie Photographer's conference here in Chattanooga Tennesee, talking to successful business owners and creatives about art, life, and business. In the quiet mom...

EP 101: Today's guest is Nicolas Bates; an outstanding portrait and editorial photographer based in Los Angeles. In this episode, we discuss how he developed his own style and aesthetic through countless projects and iterati...

EP 100: Benchmark numbers can be simultaneously arbitrary while also holding significant personal meaning, and today is such a day! We are celebrating episode 100 of this podcast and I have all of you to thank. Beyond that...

EP 99: What meals are considered business meals? Do they apply to me and what do I have to do proactively to take advantage of the meal deduction? In this episode, I'll note what IRS code 274 states about meal …

EP 98: What is the home office deduction? Who qualifies for it? Can employees take advantage of this, or is it only for freelancers and self-employed business owners? How do I calculate it and how much can I save? In …

EP 97: Sometimes the days go by so fast, you don't even realize a new month has hit the calendar. Well in this episode, I'm going to highlight the fact that it is December and we are just a few …

EP 96: I believe the practice of gratitude, can truly transform one's approach to life. It has the power to snuff out jealousy, resentment, frustration, and entitlement. There are so many things I am personally grateful fo...

EP 95: For every truism in any industry, there is an equal myth as well. At the very least, certain statements or narratives need to be qualified and given context. In today's episode, I'll discuss 5 narratives about being ...

EP 94: Black Friday sales are probably hitting your inbox right about.....yesterday! And while there are some really good savings to be had on new gear, I want to also highlight some areas that maybe don't get as much love …

EP 93: While we creatives study and work on our craft with a great deal of passion, it does not make us impervious to the occasional cognitive bias. As the saying goes, we don't know what we don't know. And …

EP 92: Quick update: The Federal student loan relief application is now live on the student aid website! The application takes just a few minutes to fill out. Applications will be accepted throughout the entirety of 2023, ...

EP 91: The fear of losing clients can be very strong, particularly when starting out in one's career. We often see these situations from a very scarce-minded lens, leading us to negotiate without a strong footing or backbone...

EP 90: The cost of poor communication with colleagues, leads, and clients can be severe. It can lead to missed opportunities, severed relationships, and tarnished reputations. Likewise, the benefits of really good communica...

Happy International Podcast Day! We are celebrating our 89th episode with a tribute to some amazing other podcasters out there who continue to inspire in the business and creative spaces. There are so many fantastic hosts w...

EP 88: Consciously or unconsciously, we are all playing the game of debt in our day-to-day lives. We tell ourselves many narratives to justify our investments, big or small. "This is good debt", "Everyone uses it", and "I'...

EP 87: Student loan relief is on the way. Whether you love it or hate it; the fact remains that it will be taking place and knowing your situation can help you build a brighter future. In this episode, I'll …