Episodes

Sept. 17, 2021

Stop waiting for experience

πŸ’―πŸ’―πŸ’―"Just because you play a lot of golf doesn't mean you're inherently good at it. If experience truly equated to success, then everyone who has worked for somebody else would have gotten multiple promotions, multiple raises just based on the merit that they have plenty of experience."

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Sept. 10, 2021

Todd Bigelow: Licensing for Life

πŸ’― πŸ’― πŸ’― ""As a freelancer, I don't get the guarantee of work. I don't get company gear, I don't get a 401k, I don't get health benefits. So what do I get? I get the copyright to my work. I get control of my work. I get the opportunity to leverage that work for additional revenue.""

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Sept. 3, 2021

How to deal with client push-back

πŸ’― πŸ’― πŸ’― "having a mentality of seeking out Win Win scenarios puts you in a great position to build empathy with your lead and come up with a brand new client"

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Aug. 27, 2021

What makes you a professional besides making great pictures?

πŸ’― πŸ’― πŸ’― "Good professionals study their business, they research their business, they get feedback on it, they test strategies, retest strategies, and they adjust when they fail."

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Aug. 20, 2021

How to support your non-entrepreneurial spouse

πŸ’―πŸ’―πŸ’― "My obligation is to be straight with my partner. This is how you develop trust. If you hold things back from your partner, and you mess up, you're not getting that trust back very easily. mistakes can be forgiven much easier when you're upfront about how your business is currently doing"

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Aug. 13, 2021

The importance of client retention

πŸ’― πŸ’― πŸ’― "If they can advise me on how to do my job just a little bit better, than they will naturally feel a little bit more open to suggestions that I might make as well, which then leads me into more of a role of a strategist and not just a photographer"

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Aug. 6, 2021

7 Travel tips for photographers

πŸ’― πŸ’― πŸ’― "your client is trusting you so much that they'd rather fly you out instead of hiring someone local. So by understanding how to manage all this travel minutia, you can maintain focus on the job at hand, which will allow you to enjoy the experience to the fullest."

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July 30, 2021

The lawful way to email marketing

πŸ’― πŸ’― πŸ’― "If you currently participate in any email marketing in the United States, or plan on it down the road, you need to be aware of a law called the can spam act of 2003."

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July 23, 2021

Christina Peters: Establishing a marketing mindset

πŸ’― πŸ’― πŸ’― "I don't believe that 'fake it till you make it' thing. I don't believe in that. You do have to believe in your work and yourself. But for those starting out with a marketing plan, you've got to be consistent. And you have to target the people who you know, will use your type of imagery.

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July 16, 2021

The benefits of professional minimalism

πŸ’― πŸ’― πŸ’― "If you reduce your physical clutter, you can manufacture more space. If you reduce your professional clutter, you can manufacture more time. And if you reduce your personal clutter, you can manufacture more energy."

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July 9, 2021

How to network as an introvert

πŸ’― πŸ’― πŸ’― "Every time I've gone into a setting, thinking about connection, I've come away with a richer experience, I've been able to find common ground faster, create more unique conversations, and even show my personality and sense of humor."

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July 2, 2021

Can you succeed without an Instagram presence?

πŸ’― πŸ’― πŸ’― "To me succeeding at any type of social media comes down to three basic principles, value, engagement, and consistency. If you are not providing these three elements, it may not matter at all what platforms you end up choosing."

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June 25, 2021

Using debt to start your business

πŸ’― πŸ’― πŸ’― "I want you to define what makes something affordable for your business so that you can make decisions that are based on actual budgetary capacity and not emotional ones."

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June 18, 2021

What is your bio page communicating to potential clients?

πŸ’―πŸ’―πŸ’― "The overarching principle that I subscribe to is that your bio your about page, it shouldn't just be about you, it should actually be about the person reading it."

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June 11, 2021

When does your hobby become a business?

πŸ’― πŸ’― πŸ’― "So the IRS states that your hobby turns into a business, when you start trying to earn money. a legitimate business has the primary purpose of income or profit."

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June 4, 2021

The Entrepreneur, the Manager, and the Technician

πŸ’― πŸ’― πŸ’― "There is a fundamental misconception people face when starting their own business, one that is actually so pervasive and flawed that it kills almost all businesses within the first few years of its launch. Whether you're a photographer, a designer, a sandwich maker, or an auto mechanic. The …

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May 28, 2021

7 Practices to get paid faster

πŸ’― πŸ’― πŸ’― If you're going to be a professional freelancer, you will encounter jobs that are going to require you to front production costs or travel expenses before you get paid. So having this cash flow in your favor is going to allow you to fund all your job and business expenses without going into …

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May 21, 2021

How to identify cash flow killers

πŸ’― πŸ’― πŸ’― "It actually makes the most sense to start visualizing the word profit as an accounting term, as opposed to actual money. In fact, your books, your financial records, they're actually going to recognize profit when an invoice is created and sent to your client, regardless of when the payment …

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May 14, 2021

Mick Orlosky: Why a good workflow is so important

πŸ’― πŸ’― πŸ’― "If you want to be a very efficient ninja with your workflow, to do things as fast as possible like a sports photographer on Super Bowl Sunday, the key is kind of doing a little bit of prep work beforehand, getting your thing set up and understanding the information that you're going to need."

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May 7, 2021

How to kickstart your career with no experience

πŸ’―πŸ’―πŸ’― "If you never learn anything about creative fees, intellectual property licensing or amending contracts for the rest of time, but you consistently do these reactions, you will set yourself up for tremendous success as your talent and experience grows."

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April 30, 2021

How to generate leads through a client list

πŸ’―πŸ’―πŸ’― "Having that list of clients you'd like to work with gives you a visual frame of reference from where you are currently, to where you want to go. Think of it as your roadmap."

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April 23, 2021

How paying yourself first can grow your savings

πŸ’―πŸ’―πŸ’― "If our entire retirement and economic freedom is left up to our decision making and our self-discipline, only, then we will inherently fail, we will never build up savings, we will never contribute to retirement, and we will be forced to work until the day we die."

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April 16, 2021

My evolving battle with depression

πŸ’―πŸ’―πŸ’― "If we're going to talk about the aspects that encompass what it means to be a creative entrepreneur, then part of that is talking about things like anxiety, depression, feelings of inadequacy, or loneliness. I mean, to me, they are just as much a part of this equation as marketing your work or…

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April 9, 2021

What you need to know about commercial and editorial photography

πŸ’―πŸ’―πŸ’― "Commercial and editorial photography is determined by its use, not by its process and not by its publication. It doesn't matter how it was shot, or lit, or whether it was journalistic or not. It doesn't matter if it's for a magazine or for social media. Just ask yourself "were your images use…

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